At Timeless Tech, we value forward-thinking innovators who are reshaping the iGaming industry. In this exclusive interview, we sit down with Saba Chkheidze, Managing Partner at BEON, a rising game provider making waves with its crash titles like Fury Flight and Orizon.

After a successful tenure at SmartSoft Gaming, Saba embraced a bold new chapter by co-founding BEON. From building a robust RGS to tailoring products for Brazil’s fast-growing market, Saba shares insights on crash game evolution, player engagement strategies, and the importance of partnerships in today’s competitive iGaming ecosystem.

The Interview

After a successful tenure at SmartSoft Gaming, you've made a significant career move to become a Managing Partner at BEON. What prompted this transition, and what specific opportunities did you see in this new venture?
As you know, Smartsoft and its people were truly like a family to me, and we achieved tremendous success together. Leaving wasn’t easy, but I believe staying in a comfort zone too long isn’t good. It felt like a now-or-never moment. After leaving, I created clear short- and long-term strategies for BEON, believed in the vision, and moved forward. Believing in what you do is fuel, that's why we kept going, even though the journey was not easy. In just a few months, we’ve achieved fantastic results, and if we continue, the world will soon see what our team can do.

The crash game genre has become a global phenomenon. How will your deep knowledge of this market and player behavior influence the type of games or services BEON will offer?
Crash games have become massive vertical in online gaming. The numbers are much higher than anyone could ever imagine. They may look simple to create, but the details that keep players engaged are more complex. I’ve studied these for years, but even with that knowledge, it’s still challenging to compete with the numerous popular titles on the market that have been established for years. That is reality, but with the right partners, marketing, and promotion strategies, I believe we can become a rising star in this space.

How important is art style and theme diversity for engaging players in a new crash game, especially for titles like Fury Flight and Orizon?
Art is critical for all games. Thanks to our Art Director, we have both strong visual execution and a clear creative vision from the start. This combination is why Fury Flight and Orizon stand out with unique visuals that immediately attract new players.

How crucial are features like a "Provably Fair system" and "Certified RNG" for building trust and a loyal player base in a new venture?
Technical excellence is our top priority, as said many times — it builds partner trust and ensures a seamless player experience. Being certified by a top lab and having a Provably Fair system are both crucial. Most importantly, it gives us confidence and helps us to gain the trust of our partners that our games are healthy, secure, and proven fair.

The Latin American market, particularly Brazil, has shown a massive appetite for crash games. How will BEON's portfolio be tailored to meet the specific needs and preferences of this high-growth region?
Brazil is one of the best things that has happened to Crash Games and beyond. While there are some legal changes, I believe the market will stay strong, and BEON will be part of it. I’ve worked with Brazilian partners for years, giving us insight into what both operators and players like. We’re developing products tailored for Brazil, helping local and international operators offer more variety and value.

How do you see the crash game phenomenon continuing to evolve in the Brazilian market, and how will BEON stay ahead of the curve?
The response of Brazilian players to the crash game appearance was just fantastic. I think it served like a bridge for players from sports betting to casino play. Crash remains hugely popular, but other mechanics are gaining traction. So, of course, we will push crash games as much as we can, but we are not stopping there. We're preparing more interesting things, which will be released soon.

What is the biggest technical challenge in ensuring a game like Fury Flight is compatible with all devices, operating systems, and currencies for a global audience?
Being a game provider is less complex from a business perspective than being a casino operator or platform provider. The business model is simpler, and so technical excellence should be the top priority. Some people might think that creating healthy RGS is not challenging, but trust me, it is. It must be adaptable with every platform and aggregator worldwide, handle millions of players on a single title, support multiple promotions simultaneously, and process endless requests per second. Achieving this requires both the right technology and the right people — once you have that, you can sleep well at night.

How do you see the dynamic between content providers and platforms evolving, and what role will BEON play in this new ecosystem?
I believe the industry is evolving rapidly. We’re in a growth stage of online gambling where it has entered its next phase and is now finding its long-term “channel” for the years ahead. In this environment, close partnerships will be the survival formula. Content providers and platforms each have unique insights and perspectives. When they work closely together, they can discover the formula for the next big success. A top-performing game needs both — strong marketing and affiliation, and equally strong gameplay — because one without the other simply doesn’t work. That’s why we see strategic partnerships as far more valuable than expanding aimlessly without a clear direction.

What is the biggest misconception about the crash game market that you would like to clarify for operators?
It’s simple - operators believe that focusing on 1 or 2 main crash games is sufficient for their success, but we take a different approach. During our negotiations with operators, they are not talking to another regular game provider, instead, they receive a specific, well-analyzed, and strategic vision from us. Of course, we can’t mention everything here, but I believe the results will speak for themselves.

Based on your experience, how can a new brand build its reputation in a crowded market dominated by established players?
The competition we face as a game studio is truly intense. New providers are appearing almost every day, and many of them bring great products. This is the natural result of a market that has grown so quickly — but I don’t believe this high number of studios will last forever. In two or three years, I expect we’ll see fewer, stronger companies, as the industry naturally filters out those who cannot sustain the pace. In this environment, building a reputation means standing for something more than just releasing games. For us, that means being honest in every deal we make, flexible enough to adapt to market changes faster than others, and committed to forming strategic relationships with partners where we create real, measurable value. This combination — transparency, adaptability, and true partnership — is what we believe will carry BEON forward when others fade.

What are your primary goals for BEON in its first year, and what metrics will you be tracking to measure success?
The first year is crucial. We’re finishing ours, having built one of the best RGS platforms in the industry, signed strategic deals, and releasing up to 10 games with various mechanics, plus promotional tools. We believe it’s a strong start.

What key lessons from your extensive experience in the iGaming industry will you bring to your new role as a Managing Partner?
In my last role, I was a lucky person to have an opportunity to help build a company from nothing into one of the industry’s most respected names in just five years. I was part of every stage of that journey. But surprisingly, as I wasn’t expecting that, the most valuable lesson I took from that experience wasn’t about technology or the market - it was about people. I learned that a strong, motivated team is the most critical factor in long-term success. When you work with people who are not only skilled in their fields but also share the same cultural values, vision, and motivation, you can achieve almost anything. At Smartsoft, I often found myself inspired just by watching how my team worked — the creativity, the dedication, the way they pushed each other (and me) to be better. That feeling is what I want to recreate at BEON, because in the end, technology can be built, strategies can be copied, but a truly great team is irreplaceable.

What are the key features of the BEON portfolio that you believe will drive player engagement and retention?
We’ve created crash games with various visual effects to satisfy as many players as possible. Outside of that, we are releasing games with other popular and experimental mechanics, investing in promotions and affiliation marketing. With the support of our partners, I believe players will have new, interesting ways to entertain themselves even more.

Personal Insights

If you could have a superpower that would directly help you in your new role at BEON, what would it be and why?
There is no need to wish for a superpower nowadays, everyone has it already, and it’s AI. The skill I would love to have is the ability to adapt more easily.

As a professional, what has been the most important lesson you've learned from a past failure?
I probably won't say anything new, but people should really understand that the upsides and downsides of life are the only reasons why our lives are interesting. During our failures, we tend to be overly dramatic, but there is no need for that. I believe everyone has said at least once, including me, “it was nice that failure happened, because I wouldn’t be here today,” and it’s the same after all failures - we keep saying that.

Conclusion

BEON may be a young studio, but under Saba Chkheidze’s leadership, it is already carving out a distinct position in the iGaming landscape. With a focus on technical excellence, artistic creativity, and strategic partnerships, the company is set on becoming more than just another crash game developer — it aims to be a long-term partner for operators worldwide.

From Brazil to global markets, BEON is preparing to showcase what a motivated team and a clear vision can achieve. As Saba notes, games may change, mechanics may evolve, but building trust, staying adaptable, and putting people first will remain the winning formula.